Graphic Design

The brand identity design concept has been approved and a sense of urgency generates a slew of questions: “Business cards?”, followed by “Letterhead?”. Now that the key decisions have been made, you’ll want a head start. The challenge is to keep the momentum going while ensuring critical details are finalized, and 5ink delivers just that solution.

Graphic design is a fine tuning of applications that need to be designed and produced. Core applications critical to the success of the company are prioritized and content is provided or developed according to your needs. A graphic design program goes hand in hand with a great brand, encompassing a unique visual language that will express itself across all applications. Regardless of the medium, the applications need to work in harmony expressing brand consistency. The challenge is to design the right balance between flexibility of expression and consistency in communications. Creating the right touch points to your target audience by implementing graphic design solutions with 5ink.  

Graphic Design Essentials
•  Communicate the brand personality
•  Align with positioning strategy
•  Create a uniqe point of view and convey characteristics similar to existing brand material
•  Confirm the graphic design system works across all media
•  Demonstrate understanding of the target customer and genre
•  Differentiate. Clarify. Position.