Pay Per Click Search Engine Marketing

Pay per click search engine marketing is a way to start building brand and identity recognition on the web instantaneously. It is also an alternative while waiting for organic search engine optimization to fully paginate among the search engines.

Once a general list of keywords is compiled, 5ink performs a competitive analysis and finds industry related keywords to your company. From the general list, an extensive keyword list is generated to capture the maximum number of ad impressions on the search engines.

5ink also assists in ad copy. Lttle things such as capitalizing each word in your ad will help you stand out and add a greater possibility of your ad having a click through. Including proper call to actions in each ad will prompt the user to visit your website for a reason, such as a free email report, a free business analysis and other enticing offers.

5ink then continues to optimize your pay per click search engine marketing strategy by monitoring each keyword’s cost per click, continually reducing, optimizing and tweaking to squeeze the maximum ROI (return on investment) on each keyword.

5ink’s conversion tracking system allows calculation of the average cost per click for one single keyword until leading to a customer conversion, sale, signup or lead. For instance, a keyword such as “Pay Per Click Management” has an average cost per click of $10.00. One in 10 signed up for a free newsletter and then 1 out of 2 that signed up for the newsletter was converted to a sale, the average CPL (cost per lead) would be $100. Then the average CPS (cost per sale) would be $200. If selling a $50 product, this would NOT be a good return on investment.

5ink eliminates pay per click search engine marketing guesswork by providing accurate sales data - saving money, time and effort.